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Cover -- Contents -- Acknowledgments -- Chapter 1: Digital Writing-What is the Big Deal? -- Chapter 2: Professional Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E-mail Messages -- Chapter 6: Chat and Instant...
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Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
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This study examines the usefulness of Twitter, YouTube and Instagram in corporate communication. We document that Twitter communication helps investors interpret earnings news and associates with stronger price reactions to earnings announcements. YouTube videos and Instagram pictures have...
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