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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya; Jaggi, Ruchi Kher - In: International journal of Indian culture and business … 25 (2022) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
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The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony; Isaías, Pedro - In: Strategic corporate communication in the digital age, (pp. 52-72). 2021
Persistent link: https://www.econbiz.de/10012491140
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 161-174). 2021
Persistent link: https://www.econbiz.de/10012491565
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Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas; Henriksen, Kine; Komodromos, Marcos; … - In: EuroMed journal of business 17 (2022) 2, pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
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Digital PR
Whatmough, Danny - 2019 - First edition
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing,...
Persistent link: https://www.econbiz.de/10012215483
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Victims or conspirators? : understanding a hot-issue public's online reactions to a victim cluster crisis
Krishna, Arunima; Vibber, Kelly S. - In: Journal of communication management : an international … 21 (2017) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10011776366