Caldwell, Marylouise; Blackwell, Kristen; Tulloch, Kirsty - In: Qualitative Market Research: An International Journal 9 (2006) 2, pp. 126-139
Purpose – The paper aims to increase our understanding of an under‐investigated research area of consumption, that is … cosmopolitanism as a consumer orientation has implications for understanding consumption of culturally distant products. Originality …/value – The paper offers foundations for future research into an increasingly significant aspect of consumption. …