Buying in: What We Buy and Who We Are
| Year of publication: |
2011
|
|---|---|
| Authors: | Conejo, Francisco |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 3, p. 250-250
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brands | Brand image | Brand communities | Brand meaning | Co‐creation | Consumption | Consumer culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421111134978 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896229