Online peer-to-peer problem solving (P3) communities provide a cost-effective and reliable means of delivering education and service support to customers of complex, frequently evolving products. Through a multi-disciplinary conceptual framework, we examine the roles of diversity perceptions and...

Purpose: This paper aims to investigate how the physical and sensory environmental triggers interact with subjective consumer evaluations in the production of shopping experiences, an under-investigated theme, despite its relevance. Design/methodology/approach: An interpretative multi-method...

Purpose: This study aims to propose a framework for understanding the construction of extraordinary consumer experiences in events from a multidimensional and longitudinal value perspective. Design/methodology/approach: The main research site was the Rock in Rio Brazil VI festival, an...

Purpose: The purpose of this paper is to investigate the role of consumer motivation in the context of the circular economy (CE) through the reuse of fashion products. Design/methodology/approach: A qualitative approach was employed through ethnographic as well as in-depth interviews with nine...

Four experiments demonstrated that as the perceived diagnosticity of the presented information increases, sensitivity to missing diagnostic information decreases. However, experts were sensitive to missing information regardless of the diagnosticity of the presented attribute information. When a...