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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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Special section on application of instiutional theory in business marketing
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-785
Persistent link: https://www.econbiz.de/10010404057
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A review of research methodologies in international business
Yang, Zhilin; Wang, Xuehua; Su, Chenting - In: International business review : the official journal of … 15 (2006) 6, pp. 601-617
Persistent link: https://www.econbiz.de/10003398422
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Understanding Asian business strategy : modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin; Su, Chenting - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2374
Persistent link: https://www.econbiz.de/10010207192
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Trust in interorganizational relationships : a meta-analytic integration
Zhong, Weiguo; Su, Chenting; Peng, Jisheng; Yang, Zhilin - In: Journal of management : JOM 43 (2017) 4, pp. 1050-1075
Persistent link: https://www.econbiz.de/10011671731
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Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics
Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 378-394
Persistent link: https://www.econbiz.de/10003758834
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How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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Does relationship quality matter in consumer ethical decision making? : evidence from China
Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2009), pp. 483-496
Persistent link: https://www.econbiz.de/10003958839