Through this inspiring story of one man's challenges in creating his own business, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers....

Cover -- Half Title -- Title -- Copyright -- Contents -- Foreword -- 1 Being Authentic with a System That Resonates -- 2 The Combination to Referral Success -- 3 It's Who Your Clients and Associates Know -- 4 Categories and Avatars That Create Focus -- 5 Personal Connections That Are Compelled...