Similar Search Results

Leeflang, P. S. H.; Koerts, J. - 1971

Persistent link: https://www.econbiz.de/10001510974

Explaining behavioural intentions toward co-branded products

Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 285-304

Persistent link: https://www.econbiz.de/10003459036

Nieuwe marketing in een nieuwe economie

Leeflang, Peter; Wittink, Dick - In: Jonge wijn in oude zakken : op weg naar een nieuwe …, (pp. 39-61). 2001

Persistent link: https://www.econbiz.de/10001697459

Jury Report on the KVS Award for the Best Doctoral thesis in Economics of the Academic Years 2002-2003 and 2003-2004

Fase, Martin; Keuzenkamp, Hugo; Franses, Philip Hans; … - In: De economist : Netherlands economic review ; quarterly … 153 (2005) 1, pp. 135-136

Persistent link: https://www.econbiz.de/10006607726

MARKETING - Marketing en internet

Leeflang, Peter; Vonk, Marleen - In: Maandblad voor accountancy en bedrijfseconomie : MAB 77 (2003) 11, pp. 539-544

Persistent link: https://www.econbiz.de/10006251541

Comparing methods to separate treatment from self-selection effects in an online banking setting

Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of Business Research 66 (2013) 9, pp. 1272-1278

The literature discusses several methods to control for self-selection effects but provides little guidance on which method to use in a setting with a limited number of variables. The authors theoretically compare and empirically assess the performance of different matching methods and...

Persistent link: https://www.econbiz.de/10010869730

Explaining behavioural intentions toward co-branded products

Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3, pp. 285-305

Persistent link: https://www.econbiz.de/10008416697

Explaining behavioural intentions toward co-branded products

Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3-4, pp. 285-304

Persistent link: https://www.econbiz.de/10007901923

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 22-33

Persistent link: https://www.econbiz.de/10007914059

Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 192-202

Persistent link: https://www.econbiz.de/10009983814