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Maih, Junior
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Econometrisch Instituut <Rotterdam>
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IGI Global
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Health marketing quarterly
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1
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
Saved in:
2
Chinese immigrants in network marketing business in Western host country context
Dai, Fu
;
Wang, Karen Yuan
;
Teo, Stephen T. T.
- In:
International business review : the official journal of …
20
(
2011
)
6
,
pp. 659-669
Persistent link: https://www.econbiz.de/10009380929
Saved in:
3
Predicting direct marketing response in banking : comparison of class imbalance methods
Miguéis, Vera L.
;
Camanho, Ana Santos
;
Borges, José
- In:
Service business
11
(
2017
)
4
,
pp. 831-849
Persistent link: https://www.econbiz.de/10011915012
Saved in:
4
Direct marketing and the structure of farm sales : an unconditional quantile regression approach
Park, Timothy A.
- In:
Journal of agricultural and resource economics : JARE ; …
40
(
2015
)
2
,
pp. 266-284
Persistent link: https://www.econbiz.de/10011347960
Saved in:
5
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
6
Evaluating the factors influencing the number of visits to farmers' markets
Abelló, Francisco J.
;
Palma, Marco A.
;
Waller, Mark L.
; …
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10010355143
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7
Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.
;
Leus, Roel
;
Talla Nobibon, Fabrice
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
12
,
pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
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8
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
9
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
10
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
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