The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Year of publication: |
2011
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Authors: | Liu, Qiang ; Gupta, Sachin |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 3, p. 205-217
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Subject: | Direktmarketing | Direct marketing | Arztpraxis | Physician practice | Patienten | Patients | Arzneimittel | Pharmaceuticals | Modellierung | Scientific modelling |
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