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Unrelenting innovation : how to build a culture for market dominance

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Unrelenting innovation : how to create a culture for market dominance

Tellis, Gerard J. - 2013 - First edition

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...