Li, Gang; Huang, Feng Feng; Cheng, T.C.E.; Zheng, Quan; … - In: European Journal of Operational Research 239 (2014) 2, pp. 377-388
We consider a supply chain comprising a manufacturer and a retailer. The manufacturer supplies a product to the retailer, while the retailer sells the product bundled with after-sales service to consumers in a fully competitive market. The sales volume is affected by the retailer’s...