Omni-channel retailing : do offline retailers benefit from online reviews?
Year of publication: |
2019
|
---|---|
Authors: | Li, Yiming ; Li, Gang ; Tayi, Giri Kumar ; Cheng, T. C. E. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 218.2019, p. 43-61
|
Subject: | Game theory | Information integration | Omni-channel retailing | Online reviews | Online selling format | Spillover effect | Einzelhandel | Retail trade | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Spieltheorie |
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