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Impact of celebrity endorsment...
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date (oldest first)
1
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
4
The impact of celebrity expertise on
advertising
effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
Saved in:
5
The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
Saved in:
6
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
7
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
8
Investigating the
advertising
antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
9
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
10
Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
Bhatt, Nishith
;
Jayswal, Rachita M.
;
Patel, Jayesh D.
- In:
South Asian journal of management : SAJM
20
(
2013
)
4
,
pp. 74-95
Persistent link: https://www.econbiz.de/10010241930
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