Purpose – The purpose of this paper is to examine how security-related issues affect business in an integrated economic space. North America is an interesting case, as Canada and the USA have historically been highly integrated economies. Design/methodology/approach – Research that focuses...

Purpose The purpose of this paper is to explore and illustrate how organizations may use online communities strategically to adapt to a changing business environment, specifically from a dynamic capabilities perspective. Design/methodology/approach The paper presents empirical evidence from...

The Acquired Immune Deficiency Syndrome (AIDS) has had a catastrophic impact on humanity. Presents the African experience to illustrate what can happen if the threat is not prevented. Presents AIDS statistics to show the current status of the threat, and discusses prospects for a cure. Explains...

Examines branding strategies in the light of the debate about whether brands should be included on balance sheets. Discusses the factors involved in the creation of successful brands and how brands work. Concludes that there are four levers for developing successful brands: quality, service,...

Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting as a framework for...

Purpose – As the public relations industry seeks professional status and a more meaningful role in the strategic management of organisations, survey evidence suggests reluctance among practitioners to embrace theoretical frameworks and to study other management disciplines. The purpose of this...

Purpose – The purpose of this paper is to examine three perspectives on autonomy: communication management or public relations autonomy, autonomy in management theory, and the autonomy of moral philosophy. Design/methodology/approach – These arguments for autonomy are combined and studied to...

Purpose – This paper aims to analyze the opinions of newsletter editors in the Sierra Club in an effort to understand the roles an editor and newsletter content play in building relationships in an activist setting. There are two goals: to examine editorial decision making in an activist...