Biscaia, Ana Rita; Rosa, Maria J.; Moura e Sá, Patrícia; … - In: International Journal of Quality & Reliability Management 34 (2017) 9, pp. 1508-1529
Purpose The effects of customer satisfaction on loyalty have been widely discussed by the academic community. Although the results of the studies reported in the literature are often contradictory, the existence of a relationship between satisfaction and loyalty is acknowledged, despite the...