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THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION
Chang, Chingching - In: Journal of advertising : official publication of the … 33 (2004) 1, pp. 83
Persistent link: https://www.econbiz.de/10008117523
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Party Bias in Political-Advertising Processing - Results from an Experiment Involving the 1998 Taipei Mayoral Election
Chang, Chingching - In: Journal of advertising : official publication of the … 32 (2003) 2, pp. 55
Persistent link: https://www.econbiz.de/10008118195
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Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample
Chang, Chingching - In: Journal of advertising : official publication of the … 36 (2007) 3, pp. 75-84
Persistent link: https://www.econbiz.de/10008125246
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The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies
Chang, Chingching - In: Journal of advertising : official publication of the … 36 (2007) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10008125768
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The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 43-59
Persistent link: https://www.econbiz.de/10009265426
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Enhancing Self‐Referencing to Health Messages
CHANG, CHINGCHING - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 147-165
Persistent link: https://www.econbiz.de/10008849830
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Repetition Variation Strategies for Narrative Advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-66
Persistent link: https://www.econbiz.de/10008303121
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The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store
Chang, Chingching - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 159-169
Persistent link: https://www.econbiz.de/10009164363
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Feeling Ambivalent About Going Green
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-33
Persistent link: https://www.econbiz.de/10009811390
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The moderating influence of ad framing for ad-self-congruency effects
Chang, Chingching - In: Psychology & marketing 22 (2005) 12, pp. 955-968
Persistent link: https://www.econbiz.de/10006957584