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The paradox of publicity : how awards can negatively affect the evaluation of quality
Kovács, Balázs; Sharkey, Amanda J. - In: Administrative science quarterly : ASQ ; dedicated to … 59 (2014) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10010339073
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The brand leadership : scale development and validation
Chang, Yonghwan; Ko, Yong Jae - In: The journal of brand management : an international journal 21 (2014) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10010234569
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Impact of online consumer reviews on sales and price strategies: a review and directions for future research
De Maeyer, Peter - In: Journal of Product & Brand Management 21 (2012) 2, pp. 132-139
between online consumer reviews and sales, with implications on firm actions such as pricing. Design … hopefully lead to improved decision making. Originality/value – While the literature on online reviews is relatively recent, it …
Persistent link: https://www.econbiz.de/10014896290
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An experimental investigation on the determinants of online hotel booking intention
Park, Kwangsoo; Ha, Jooyeon; Park, Jeong-Yeol - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 627-643
Persistent link: https://www.econbiz.de/10011754059
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Effects of the Booking.com scoring system
Mellinas, Juan Pedro; Martínez María-Dolores, … - In: Tourism management : research, policies, practice 57 (2016), pp. 80-83
Persistent link: https://www.econbiz.de/10011555601
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Inconsistent behavior in online consumer reviews : the effects of hotel attribute ratings on location
Mellinas, Juan Pedro; Nicolau, Juan L.; Park, Sangwon - In: Tourism management : research, policies, practice 71 (2019), pp. 421-427
Persistent link: https://www.econbiz.de/10011987953
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Dependency of Spanish urban hotels on Booking.com
Mellinas, Juan Pedro - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012005711
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The influence of online ratings and reviews on hotel booking consideration
Gavilan, Diana; Avello, Maria; Martinez-Navarro, Gema - In: Tourism management : research, policies, practice 66 (2018), pp. 53-61
Persistent link: https://www.econbiz.de/10011813809
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The impact of the COVID-19 threat on the preference for high versus low quality/price options
Kim, Jungkeun; Lee, Jaeseok; Jhang, Jihoon; Park, Jooyoung - In: Journal of hospitality marketing & management 30 (2021) 6, pp. 699-716
Persistent link: https://www.econbiz.de/10012596503
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Consumer valuations of the quality and safety attributes of milk and meat in Kenya
Fadiga, Mohamadou L.; Makokha, Stella Nabwile - In: African Journal of Agricultural and Resource Economics 09 (2014) 2
This study assesses the importance of the quality and safety attributes of dairy and meat products to identify … quality attributes for meat and milk products, and also show that consumers value hygiene more than packaging and colour, and …
Persistent link: https://www.econbiz.de/10011250414