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Regulatory congruence effects...
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Advertising effects
67
Werbewirkung
67
Consumer behaviour
65
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63
Belgium
52
Advertising
46
Werbung
45
Belgien
44
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25
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25
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24
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Kinder
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Emotion
11
Viral marketing
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201
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12
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Pelsmacker, Patrick de
160
Dens, Nathalie
64
De Pelsmacker, Patrick
50
Geuens, Maggie
39
Cauberghe, Verolien
20
Cauberghe, Veroline
20
Janssens, Wim
20
Hudders, Liselot
18
Pelsmacker, Patrick De
18
Moons, Ingrid
15
Jegers, Marc
12
Cornelis, Erlinde
11
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
9
De Jans, Steffi
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
Panic, Katarina
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Mielants, Caroline
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Adams, Leen
3
Banks, Ivana Bušljeta
3
Beuckels, Emma
3
Buzeta, Cristian
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
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International journal of advertising : the quarterly review of marketing communications
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
15
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Journal of advertising : official publication of the American Academy of Advertising
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International journal of advertising : the review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Young Consumers
6
International Marketing Review
5
Journal of Business Research
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Breaking new ground in theory and practice
3
European Journal of Marketing
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
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2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Social Marketing
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
South African journal of economic and management sciences
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ECONIS (ZBW)
181
OLC EcoSci
40
Other ZBW resources
23
RePEc
7
USB Cologne (EcoSocSci)
7
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171
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
Saved in:
172
Reactions to different types of ads in Belgium and Poland
Pelsmacker, Patrick De
;
Geuens, M.
- In:
International marketing review
15
(
1998
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10006303860
Saved in:
173
ESOMAR AWARDS - Advertising characteristics and the attitude towards the ad - A study of 100 likeable TV commercials - What type of commercials leads to the most positive affective...
Pelsmacker, Patrick De
;
Decock, Ben
;
Geuens, Maggie
- In:
Marketing and research today : the journal of the …
26
(
1998
)
4
,
pp. 166
Persistent link: https://www.econbiz.de/10006391206
Saved in:
174
Consumer preferences for the marketing of ethically labelled coffee
Pelsmacker, Patrick De
;
Janssens, Wim
;
Sterckx, Ellen
; …
- In:
International marketing review
22
(
2005
)
5
,
pp. 512-530
Persistent link: https://www.econbiz.de/10006233836
Saved in:
175
Affect Intensity Revisited: Individual Differences and the Communication Effects of Emotional Stimuli
Geuens, Maggie
;
Pelsmacker, Patrick De
- In:
Psychology & marketing
16
(
1999
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10006989307
Saved in:
176
The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick De
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10008107594
Saved in:
177
Emotional or informative? Creative or boring?: The effectiveness of different types of radio commercial
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
International journal of advertising : the quarterly …
24
(
2005
)
3
,
pp. 373-394
Persistent link: https://www.econbiz.de/10008116454
Saved in:
178
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Anckaert, Pascal
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008118827
Saved in:
179
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
- In:
South African journal of economic and management sciences
11
(
2008
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009057305
Saved in:
180
Competitive intelligence practices of South African and Belgian exporters
Pelsmacker, Patrick De
;
Muller, Marie-Luce
;
Viviers, Wilma
- In:
Marketing intelligence & planning
23
(
2005
)
6-7
,
pp. 606-627
Persistent link: https://www.econbiz.de/10006956493
Saved in:
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