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Regulatory congruence effects...
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Advertising effects
67
Werbewirkung
67
Consumer behaviour
65
Konsumentenverhalten
63
Belgium
52
Advertising
46
Werbung
45
Belgien
44
Internet marketing
25
Online-Marketing
25
Brand management
24
Markenführung
24
Brand image
18
Product Placement
18
Product placement
18
Markenimage
17
Children
16
Marketing management
16
Marketingmanagement
16
Fernsehwerbung
14
Kinder
14
Television advertising
14
Target group
13
Zielgruppe
13
Emotion
11
Viral marketing
11
Virales Marketing
11
Marketing
10
Psychology of advertising
10
Werbepsychologie
10
Automotive market
8
Computerspiel
8
Kfz-Markt
8
Social Web
8
Social web
8
Video game
8
Advertising planning
7
Brand
7
Jugendliche
7
Markenartikel
7
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52
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109
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28
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28
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20
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18
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research-article
14
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2
review-article
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1
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1
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1
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Language
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English
201
Undetermined
45
Dutch
12
Author
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Pelsmacker, Patrick de
160
Dens, Nathalie
64
De Pelsmacker, Patrick
50
Geuens, Maggie
39
Cauberghe, Verolien
20
Cauberghe, Veroline
20
Janssens, Wim
20
Hudders, Liselot
18
Pelsmacker, Patrick De
18
Moons, Ingrid
15
Jegers, Marc
12
Cornelis, Erlinde
11
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
9
De Jans, Steffi
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
Panic, Katarina
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Mielants, Caroline
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Adams, Leen
3
Banks, Ivana Bušljeta
3
Beuckels, Emma
3
Buzeta, Cristian
3
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
15
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Journal of advertising : official publication of the American Academy of Advertising
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International journal of advertising : the review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Young Consumers
6
International Marketing Review
5
Journal of Business Research
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Breaking new ground in theory and practice
3
European Journal of Marketing
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Social Marketing
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
South African journal of economic and management sciences
2
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Source
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ECONIS (ZBW)
181
OLC EcoSci
40
Other ZBW resources
23
RePEc
7
USB Cologne (EcoSocSci)
7
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11
Forecasting the demand for agricultural machinery : an application of the Jeuland model
Olivier, B.
;
Pelsmacker, Patrick de
-
1989
Persistent link: https://www.econbiz.de/10000814278
Saved in:
12
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
13
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
14
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
15
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
16
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
17
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
18
The determinants of Belgian soccer attendances : some further evidence
Pelsmacker, Patrick de
;
DeMeyer, G.
-
1991
Persistent link: https://www.econbiz.de/10000880214
Saved in:
19
Een overzicht van technieken van kwalitatief marktonderzoek
Pelsmacker, Patrick de
;
Spruijt, Nicole
-
1992
Persistent link: https://www.econbiz.de/10000880751
Saved in:
20
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
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