Narrow search
Showing 1 - 10 of 84
Cover Image
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars; Buttle, Francis A. - In: Journal of marketing communications 20 (2014) 1/2, pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Cover Image
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars; Buttle, Francis A. - In: Word of mouth and social media, (pp. 20-40). 2014
Persistent link: https://www.econbiz.de/10010409814
Cover Image
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Cover Image
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Cover Image
Customer relationship management : concepts and tools
Buttle, Francis A.; Buttle, Francis - 2004
Persistent link: https://www.econbiz.de/10001780034
Cover Image
The co-ordinated management of meaning : a new technology for consumer researchers
Buttle, Francis A. - 1993
Persistent link: https://www.econbiz.de/10000857566
Cover Image
The Hughes family: an analysis of buying behaviour using the co-ordinated management of meaning
Buttle, Francis A. - 1993
Persistent link: https://www.econbiz.de/10000857567
Cover Image
Systemic consumer production : lessons from family therapy
Buttle, Francis A. - 1993
Persistent link: https://www.econbiz.de/10000857571
Cover Image
Customer relationship management : concepts and technologies
Buttle, Francis A. - 2009 - 2. ed., reprinted
Persistent link: https://www.econbiz.de/10003716565
Cover Image
Word-of-mouth marketing
Groeger, Lars; Buttle, Francis - In: European Journal of Marketing 48 (2014) 7/8, pp. 1186-1208
Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field study is conducted on a real-life WOMM campaign. Data are collected from two generations of...
Persistent link: https://www.econbiz.de/10014723562