Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Year of publication: |
2014
|
---|---|
Authors: | Groeger, Lars ; Buttle, Francis A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1186-1208
|
Subject: | Facebook | Word-of-mouth | Social network analysis | Campaign reach | Transitivity | Word-of-mouth marketing (WOMM) | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
-
Groeger, Lars, (2014)
-
Hambrick, Marion E., (2014)
-
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás, (2017)
- More ...
-
Groeger, Lars, (2016)
-
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A., (2017)
-
Groeger, Lars, (2014)
- More ...