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Differences in tourism marketing strategies between wineries based on size or location
Barber, Nelson A.; Donovan, Janis R.; Dodd, Tim H. - In: Journal of travel and tourism marketing 25 (2008) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10003778047
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Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu; Cruthirds, Kevin W.; Kalliny, Morris; … - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003781037
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Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.; Yu, Wei - In: International journal of electronic business 6 (2008) 3, pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
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SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire; Ranchhod, Ashok; Gurau, Calin - In: International journal of electronic business 6 (2008) 3, pp. 282-297
Persistent link: https://www.econbiz.de/10003771644
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Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki; Standing, Craig; Becker, Michael; … - In: International journal of electronic business 6 (2008) 3, pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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Dual sales channel management with service competition
Chen, Kay-yut; Kaya, Murat; Özer, Özalp - In: Manufacturing & service operations management : M & SOM 10 (2008) 4, pp. 654-675
Persistent link: https://www.econbiz.de/10003773480
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Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices
Agarwal, Sumit (contributor);  … - 2008 - Rev.
We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...
Persistent link: https://www.econbiz.de/10003774092
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Visual and verbal rhetoric in advertising : the case of "resonance"
Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658
Persistent link: https://www.econbiz.de/10003774831
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824