Applying the Delta model to mobile marketing management in the US marketplace
Year of publication: |
2008
|
---|---|
Authors: | Jutla, Dawn N. ; Yu, Wei |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 3, p. 216-231
|
Subject: | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Telekommunikationssektor | Telecommunications industry | USA | United States |
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