Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-branding
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,731
Markenführung
17,318
Consumer behaviour
7,592
Konsumentenverhalten
7,550
Markenimage
7,225
Brand image
7,132
Markenartikel
5,363
Brand
5,362
Relationship marketing
2,618
Beziehungsmarketing
2,616
Markenpolitik
2,198
Social Web
1,815
Social web
1,812
Online-Marketing
1,653
Internet marketing
1,627
Marketingmanagement
1,460
Marketing management
1,452
Deutschland
1,294
Germany
1,222
Werbewirkung
1,170
Advertising effects
1,159
Marketing
954
Luxury goods
884
Luxusgüter
882
Werbung
777
Theorie
763
Advertising
762
Theory
761
Einzelhandel
705
Retail trade
693
Corporate reputation
686
Firmenimage
686
Brand loyalty
684
Customer satisfaction
657
Kundenzufriedenheit
648
Internationales Marketing
635
International marketing
628
USA
613
Handelsmarke
608
Emotion
606
more ...
less ...
Online availability
All
Undetermined
7,581
Free
2,461
Type of publication
All
Article
13,510
Book / Working Paper
5,826
Journal
38
Other
4
Type of publication (narrower categories)
All
Article in journal
10,453
Aufsatz in Zeitschrift
10,453
Aufsatz im Buch
2,474
Book section
2,474
Hochschulschrift
842
Thesis
589
Graue Literatur
551
Non-commercial literature
551
Case study
465
Fallstudie
465
Collection of articles of several authors
424
Sammelwerk
424
Working Paper
342
Arbeitspapier
335
Aufsatzsammlung
323
research-article
207
Dissertation u.a. Prüfungsschriften
168
Conference paper
128
Konferenzbeitrag
128
Konferenzschrift
106
Reprint
106
Ratgeber
100
Guidebook
94
Lehrbuch
92
Textbook
78
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
64
review
53
non-article
51
review-article
45
conceptual-paper
44
Handbook
41
Handbuch
41
Interview
29
case-report
25
viewpoint
20
Fallstudiensammlung
16
Article
14
Collection of articles written by one author
14
more ...
less ...
Language
All
English
15,386
German
3,747
Undetermined
199
French
35
Italian
15
Polish
14
Russian
12
Swedish
6
Spanish
5
Serbian
3
Lithuanian
2
Valencian
1
Kazakh
1
Dutch
1
Portuguese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
131
Burmann, Christoph
126
Baumgarth, Carsten
94
Melewar, T. C.
75
Meffert, Heribert
65
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
55
Ahlert, Dieter
50
Balmer, John M. T.
47
Tomczak, Torsten
45
De Chernatony, Leslie
44
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Phau, Ian
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Langner, Tobias
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
MacInnis, Deborah J.
27
Schroeder, Jonathan E.
26
Han, Heesup
25
Herrmann, Andreas
25
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
Haufe-Lexware GmbH & Co. KG
13
National Bureau of Economic Research
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Nomos Verlagsgesellschaft
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Deutschland / Bundeswehr / Universität Hamburg
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
more ...
less ...
Published in...
All
Journal of business research : JBR
603
The journal of brand management : an international journal
568
The journal of product & brand management
386
SpringerLink / Bücher
323
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
116
Marketing intelligence & planning
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
106
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
75
Marketing letters : a journal of research in marketing
71
Research
71
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Tourism management : research, policies, practice
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
Springer eBook Collection / Business and Economics
55
more ...
less ...
Source
All
ECONIS (ZBW)
18,062
USB Cologne (EcoSocSci)
720
Other ZBW resources
450
RePEc
99
EconStor
30
BASE
16
ArchiDok
1
more ...
less ...
Showing
41
-
50
of
19,378
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Effective co-branding between two firms : a game theory perspective
Yan, Qiang
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 355-362)
.
2012
Persistent link: https://www.econbiz.de/10010191485
Saved in:
42
Spillover effects in multiple co-branding alliances
Victoria Villeda, Isabel
;
Völckner, Franziska
; …
- In:
Essays on interfirm and intrafirm brand combinations
.
2012
Persistent link: https://www.econbiz.de/10010219807
Saved in:
43
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
44
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
45
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
46
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin
- In:
European research studies
17
(
2014
)
4
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012003672
Saved in:
47
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
48
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
49
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
50
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
