Similar Search Results

Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects

Gaski, John F. - In: Journal of macromarketing 41 (2021) 4, pp. 521-526

Persistent link: https://www.econbiz.de/10012794234

Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience

Gaski, John F. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 7-24

Persistent link: https://www.econbiz.de/10013401656

Replies to comments on "toward social responsibility," also incorporating a focus on ESG

Gaski, John F. - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 5-11

Persistent link: https://www.econbiz.de/10014327806

The rival definitions of economic recession : resolved

Gaski, John F. - In: The independent review : journal of political economy 28 (2023/2024) 3, pp. 495-501

Persistent link: https://www.econbiz.de/10014496649

The language of branding

Gaski, John F. - 2010

Persistent link: https://www.econbiz.de/10009284560

A history of brand misdefinition – with corresponding implications for mismeasurement and incoherent brand theory

Gaski, John F. - In: Journal of Product & Brand Management 29 (2020) 4, pp. 517-530

Purpose: This paper aims to dissect conceptual and semantic issues surrounding the word “brand.” Theoretical, operational and practical concerns resulting from the term’s use and misuse are exposed, some derived managerial problems are highlighted, and alternatives for resolving the...

Persistent link: https://www.econbiz.de/10012278885

Detrimental effects of daylight-saving time on SAT scores

Gaski, John F.; Sagarin, Jeff - In: Journal of neuroscience, psychology, and economics 4 (2011) 1, pp. 44-53

Persistent link: https://www.econbiz.de/10009533030

The times (and brands) are a changin' : a response to Gaski's commentary

Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396

Persistent link: https://www.econbiz.de/10011339722

How marketing serves the common good : a long-term consumer perspective

Gaski, John F.; Etzel, Michael James - In: Marketing and the common good : essays from Notre Dame …, (pp. 81-92). 2014

Persistent link: https://www.econbiz.de/10009774187

The differential effects of exercised and unexercised power sources in a marketing channel

Gaski, John F.; Nevin, John R. - In: Journal of marketing research : JMR 22 (1985) 2, pp. 130-142

Persistent link: https://www.econbiz.de/10002407489