Zhang, Boyang; Vos, Marita - In: Corporate Communications: An International Journal 19 (2014) 4, pp. 371-383
Purpose – The purpose of this paper is to clarify the aims, monitoring methods and challenges of social media … monitoring from the perspective of international companies. Trends in the literature are also investigated. Design … companies need real-time monitoring software, expertise and dynamic visualization to facilitate early detection and prognoses …