Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Year of publication: |
2014
|
---|---|
Authors: | Barnes, Nora Ganim ; Jacobsen, Stephanie L. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 1/2, p. 147-158
|
Subject: | eWOM | monitoring | social media | marketing communications | online crisis management | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Krisenmanagement | Crisis management |
-
Bao, Tong, (2015)
-
An identity-based model explaining online donor appreciation
Chell, Kathleen, (2023)
-
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri, (2014)
- More ...
-
MIssed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim, (2014)
-
The INC. 500 and social media: Marketing research
Barnes, Nora Ganim, (2008)
-
Regional differences in the economic impact of Wal-Mart
Barnes, Nora Ganim, (1996)
- More ...