Showing 117,841 - 117,850 of 118,835
Purpose – This study aims to investigate how density conditions caused by multiple kiosks in shopping mall walkways affect shoppers' shopping outcomes based on psychological reactance theory and behavioural constraint theory. Design/methodology/approach – The experiment uses a one‐factor...
Persistent link: https://www.econbiz.de/10014803515
Purpose – The purpose of this paper is to examine the influence of individualism and collectivism at an individual level, in the context of an emergent market economy of Eastern Europe. More specifically, the effects of the psychological constructs of independent/interdependent self on a...
Persistent link: https://www.econbiz.de/10014803517
Purpose – The purpose of this paper is to examine how attitudes and subjective norms predict channel migration across the three channels based on the theory of reasoned action (TRA). Design/methodology/approach – A self‐administered questionnaire was administered to the participants...
Persistent link: https://www.econbiz.de/10014803518
Purpose – Via an initial trust‐building model, the purpose of this paper is to examine consumers' initial trust in an unfamiliar online retailer, considering cognitive perceptions of the retailer and institutional beliefs about the online environment. Design/methodology/approach – A random...
Persistent link: https://www.econbiz.de/10014803521
Purpose – The purpose of this review is to examine the influence of music on consumption experience and explore the relationships between musical variables and consumer responses in the context of retailing. Design/methodology/approach – The paper is based on the review of studies conducted...
Persistent link: https://www.econbiz.de/10014803524
and PPL on online shopping intentions of Turkish consumers, which could be used in formulating online marketing strategies …
Persistent link: https://www.econbiz.de/10014803529
Purpose – This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements on the store...
Persistent link: https://www.econbiz.de/10014803533
Purpose – This article aims to explore the effects of the massive arrival of foreign distribution concepts in emerging countries on the evolution of the local buyers' shopping practices. The confrontation of the latter, long accustomed to the traditional network, with the new retail outlets...
Persistent link: https://www.econbiz.de/10014803537
Purpose – This paper aims to report results from an exploratory study of farmers' markets, taking particular interest in the motives for participation of customers, and their perceptions of the functioning of markets as co‐created sites of local food production, retail and consumption....
Persistent link: https://www.econbiz.de/10014803538
Purpose – The purpose of this paper is to contribute to the understanding of hypermarket retailers' marketing efforts … by exploring consumers' attitudes toward marketing practices (CATMPs) of three retailers (Tesco‐Lotus, Big C, and … hypermarket retailer using similar questions related to consumers' attitudes toward different areas of marketing practices. The …
Persistent link: https://www.econbiz.de/10014803544