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-and-mortar retailers and consumers in India. But, ever since the online retailing format has emerged in India, consumers now have wider … options available for them to buy a product at a discounted price and notably, as online stores in India are following the … in India into a quandary and they are losing out their market share slowly to online retailers. In this research, authors …
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brands. The focus of this research is the online fashion store and multichannel retailers in India. The findings of the …
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