A study of the relationship between shopping orientation and online shopping behavior among Indian youth
Year of publication: |
2014
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Authors: | Handa, Meenakshi ; Gupta, Nirupma |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 13.2014, 1/4, p. 22-44
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Subject: | non-online shoppers | online shoppers | online shopping behavior | shopping orientation | young adults | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Indien | India | Einzelhandel | Retail trade |
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