Part I. Introduction -- Part II. Societal aspects of marketing and consumption -- Part III. Catholic social thought issues in marketing -- Part IV. Sustainability issues in marketing -- Part V. Public policy issues in marketing -- Part VI. Ethical issues in marketing -- Part VII. Conclusion.

Whereas discovery is fundamental to entrepreneurship, there is low understanding of how and why some discovered opportunities spread through market systems. We draw from epidemiological theories of how contagious viruses spread through human populations and propose adaptations of epidemic...

In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR. Based on literature and qualitative data from interviews with managers and consumers, a conceptualization of corporate practice and...

This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...

Purpose – The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of marketing thought into public policy decision‐making in the USA. It aims to trace the interesting tale of...

Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives....