Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
My memorable experiences as a...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
8
United States
8
Marketing
7
Marketing theory
7
Marketingtheorie
7
Consumer behaviour
5
Konsumentenverhalten
5
Vereinigte Staaten
5
Marketing management
4
Marketingmanagement
4
Definition
3
History of economic thought
3
Marktforschung
3
Verbraucher
3
Ökonomische Ideengeschichte
3
Bait and Switch
2
Economic policy
2
Political decision
2
Politische Entscheidung
2
Pricing
2
Promotion
2
Public Policy
2
Theorie
2
Theory
2
Verbraucherberatung
2
Verbraucherverhalten
2
Welt
2
Werbung
2
Wirtschaftspolitik
2
World
2
AGMS: Aggregate Marketing System
1
Absatz
1
Advertising
1
Berufsverband
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business association
1
Common good
1
Competition policy
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
49
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
6
Book section
6
Reprint
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Lehrbuch
1
Sammelwerk
1
Sammlung
1
Textbook
1
viewpoint
1
more ...
less ...
Language
All
Undetermined
28
English
27
Author
All
Wilkie, William L.
55
Moore, Elizabeth S.
15
Gundlach, Gregory T.
10
Mela, Carl F.
5
Murphy, Patrick E.
4
Bradford, Kevin D.
2
Farris, Paul W.
2
Sheth, Jagdish N.
2
Shultz, Clifford J.
2
Zaltman, Gerald
2
Andreasen, Alan R.
1
Brown, Stephen W.
1
Desrochers, Debra M.
1
Dickson, Peter R.
1
Gardner, David M.
1
Holbrook, Morris B.
1
Kerin, Roger A.
1
Kotler, Philip
1
Levy, Sidney J.
1
Lutz, Richard J.
1
Macinnis, Deborah J.
1
Mcalister, Leigh
1
Moore-Shay, Elizabeth S.
1
Peat, Nancy C.
1
Pessemier, Edgar A.
1
Piacentini, Maria
1
Quelch, ...
1
Sisodia, Rajendra S.
1
Steenkamp, Jan-Benedict E.M.
1
Urbany, Joel E.
1
Webster, Frederick E.
1
more ...
less ...
Institution
All
Marketing Science Institute
1
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Journal of marketing
6
Journal of macromarketing
3
Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Marketing Science
2
Marketing and the common good : essays from Notre Dame on societal impact
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
AMS review : official publication of the Academy of Marketing Science
1
Does marketing need reform? : fresh perspectives on the future
1
Handbook of marketing
1
History of marketing thought ; Volume 1
1
Journal of Historical Research in Marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 1
1
Marketing and the quality of life
1
Operations research, Management science : OR MS ; the international literature digest
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
The Sage handbook of advertising
1
Zeitschrift für Verbraucherpolitik : ZVP
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
OLC EcoSci
20
RePEc
2
Other ZBW resources
1
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The world of marketing thought : where are we heading?
Wilkie, William L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 239-247)
.
2006
Persistent link: https://www.econbiz.de/10003430344
Saved in:
2
Special section commemorating the 100th anniversary of the US Federal Trade Commission
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 188-190
Persistent link: https://www.econbiz.de/10010439125
Saved in:
3
Consumer information processing : issues for public policy makers
Wilkie, William L.
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 88-117)
.
1978
Persistent link: https://www.econbiz.de/10003001478
Saved in:
4
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
5
Reflections on marketing and imagination
Wilkie, William L.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 125-131
Persistent link: https://www.econbiz.de/10011627998
Saved in:
6
Consumer behavior
Wilkie, William L.
-
1986
Persistent link: https://www.econbiz.de/10013489999
Saved in:
7
Consumer behavior
Wilkie, William L.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10013490274
Saved in:
8
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
9
Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marke...
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
Saved in:
10
Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.
;
Bradford, Kevin D.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
