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Vermarktungsstrategien für Verhütungsmittel im Rahmen von Familienplanungsprogrammen : Empfehlungen für die deutsche Entwicklungszusammenarbeit
Lehmann, Luise; Bartels, Gerlinde; Biere, Julien - 1997
Persistent link: https://www.econbiz.de/10000614895
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Marketing a taboo product : tackling the consumer mind-set in Pakistan
Khan, Nida Aslam - In: Asian journal of management cases : AJMC 15 (2018) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10011912027
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Contraceptive social marketing in the Third World : a case of multiple transfer
Luthra, Rashmi - 2009
Persistent link: https://www.econbiz.de/10003832340
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Socialism meets social marketing : jump-starting the commercial contraceptive market in the former Soviet Republic of Kazakhstan
Ruschman, Donald; Thompson, Randi; Stafford, Tatiana - In: Social marketing for public health : global trends and …, (pp. 249-277). 2011
Persistent link: https://www.econbiz.de/10003941628
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Successful contraceptive social marketing attempts in India
Deshpande, Sameer; Balakrishnan, Jaidev; Bhanot, Anurudra; … - In: Social marketing for public health : global trends and …, (pp. 327-355). 2011
Persistent link: https://www.econbiz.de/10003941698
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Perceived superiority of female condoms among female sex workers in India
Singh, Ajay; Deshpande, Sameer - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 149-157
Persistent link: https://www.econbiz.de/10010351646
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A cost-benefit analysis of a condom social marketing programme in Tanzania
Brent, Robert J. - In: Applied economics 41 (2009) 4/6, pp. 497-509
Persistent link: https://www.econbiz.de/10003830580
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Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
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Targeted characteristics and use of socially marketed preventive health goods : evidence from condoms in sub-Saharan Africa
Wilson, Nicholas - In: Applied economics 50 (2018) 52, pp. 5659-5671
Persistent link: https://www.econbiz.de/10012062891
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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de/10014574604