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A cross-country study of service productivity

Sekhon, Harjit; Yalley, Andrews Agya; Roy, Sanjit; … - In: The service industries journal 36 (2016) 5/6, pp. 223-238

Persistent link: https://www.econbiz.de/10011583913

Competitive marketing strategies of churches in Ghana : a theoretical development

Yalley, Andrews Agya - In: International review on public and non-profit marketing 19 (2022) 1, pp. 77-99

Persistent link: https://www.econbiz.de/10013168403

The influence of public university library service quality and library brand image on user loyalty

Twum, Kojo Kakra; Yalley, Andrews Agya; Agyapong, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 207-227

Persistent link: https://www.econbiz.de/10012545525

Customer readiness to co-production of mobile banking services : a customer-only co-production perspective

Yalley, Andrews Agya - In: Journal of financial services marketing 27 (2022) 2, pp. 81-95

Persistent link: https://www.econbiz.de/10013270397

Service production process: implications for service productivity

Agya Yalley, Andrews; Singh Sekhon, Harjit - In: International Journal of Productivity and Performance … 63 (2014) 8, pp. 1012-1030

Purpose – The purpose of this paper is to differentiate the production process within services from the dominant manufacturing-based production process, with the objective of delineating the production process in services and highlighting its implication for service productivity....

Persistent link: https://www.econbiz.de/10014798371

Intention to Vaccinate against COVID-19 : a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

Twum, Kojo Kakra; Ofori, Daniel; Agyapong, Gloria … - In: Journal of Social Marketing 11 (2021) 4, pp. 549-574

Purpose: This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach: Through a cross-sectional survey design, the study adopted a...

Persistent link: https://www.econbiz.de/10012641322