Purpose – The purpose of this paper is to identify and discuss the web-marketing behavioural models adopted in the wine industry using as case studies several leading Italian wineries. It aims to propose a new methodology to evaluate the impact of web marketing strategies on online brand...

This paper aims to investigate if the legislation will allow the production of energy fromwinery by-products and how this can contribute to multifunctionality of the wine makers’income. A medium size winery was selected and an anaerobic digestor process wassimulated using the company’s data....

This paper aims to investigate if the legislation will allow the production of energy from winery by-products and how this can contribute to multifunctionality of the wine makers’ income. A medium size winery was selected and an anaerobic digestor process was simulated using the company’s...

Purpose: This study aims to focus on consumers’ preferences towards rosé wine and explore whether and how the consumption context may influence consumers’ choices. Design/methodology/approach: Using social networks platform, the authors conducted a choice experiment, to evaluate Italian...