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Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal - In: Journal of global marketing 28 (2015) 3/5, pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
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An internal marketing perspective within a recruitment service environment in South Africa
Burin, C.; Roberts-Lombard, M.; Klopper, H. B. - In: The journal of applied business research 32 (2016) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011435969
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Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de; Fernbach, Philip M.; Lichtenstein, … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
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The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.; Devlin, James; McKechnie, Sally - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric; Nimako, Simon Gyasi; Quaye, Daniel M. - In: International journal of business and emerging markets … 8 (2016) 1, pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486