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Mit Storytelling Kundenorientierung in die Wirtschaftskammern Österreichs bringen
Zirkler, Irmgard; Tometschek, Ralf - In: Innen beginnen : von der internen Kommunikation zum …, (pp. 117-132). 2010
Persistent link: https://www.econbiz.de/10003898137
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Storytelling in organizations : from theory to empirical research
Adorisio, Anna Linda Musacchio - 2009
Persistent link: https://www.econbiz.de/10003871004
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Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254
Persistent link: https://www.econbiz.de/10003900739
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The value of stories in understanding the past and shaping the future in merged organizations
Cartwright, Susan; Magni, Luca - In: Advances in mergers and acquisitions 8 (2009), pp. 43-60
Persistent link: https://www.econbiz.de/10003904821
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On changing organizational cultures by injecting new ideologies : the power of stories
Wines, William A.; Hamilton, J. B. - In: Journal of business ethics : JOBE 89 (2009) 3, pp. 433-447
Persistent link: https://www.econbiz.de/10003908385
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Postcards from the front : changing narratives in UK financial services
Collins, David; Dewing, Ian; Russell, Peter - In: Critical perspectives on accounting : an international … 20 (2009) 8, pp. 884-895
Persistent link: https://www.econbiz.de/10003913225
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Storytelling and business
Buckingham, Ian; Miller, Paul - In: Gower handbook of internal communication, (pp. 313-326). 2009
Persistent link: https://www.econbiz.de/10003915145
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The emotional nexus between products and organizations : the case of perfume
Lampel, Joseph; Mustafa, Nermeen - In: Creativity and the contemporary economy Niina Koivunen …, (pp. 83-108). 2009
Persistent link: https://www.econbiz.de/10003916464
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Making the brand come alive within your organization
Fortini-Campbell, Lisa - In: Kellogg on marketing, (pp. 145-160). 2010
Persistent link: https://www.econbiz.de/10008664283
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Five have a leadership adventure : exploring childhood fictional influences on the construction of self as a leader
Naylor, Jennifer Ann - In: Journal of health organization and management 24 (2010) 5, pp. 437-458
Persistent link: https://www.econbiz.de/10008667674