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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions

Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289

Persistent link: https://www.econbiz.de/10014375188

Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals

Lin, Yu-Tse - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1218-1244

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Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)

Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096

Persistent link: https://www.econbiz.de/10014520804

Display advertising : the role of context and advertising appeals from a resistance perspective

Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219

Persistent link: https://www.econbiz.de/10014521177

Can AI fully replace human designers? : matching effects between declared creator types and advertising appeals on tourists' visit intentions

Song, Mengmeng; Chen, Hongyu; Wang, Yuchen; Duan, Yucong - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015076849

The effects of tolerance of negativity on consumers' responses to comparative attack advertising

Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing communications 24 (2018) 7, pp. 703-719

Persistent link: https://www.econbiz.de/10011927582

Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements

Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10012179138

Regulatory focus and choice : the impact of control perceptions on advertising effectiveness

Dodoo, Naa Amponsah; Wu, Linwan - In: Journal of marketing communications 27 (2021) 1, pp. 69-92

Persistent link: https://www.econbiz.de/10012424758

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611

Be rational or be emotional: advertising appeals, service types and consumer responses

Zhang, Hongxia; Sun, Jin; Liu, Fang; G. Knight, John - In: European Journal of Marketing 48 (2014) 11/12, pp. 2105-2126

Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options …/methodology/approach – Study 1 is a 2 (service type: restaurant vs dentist) × 2 (advertising appeal: emotional vs rational) between-subjects design … (advertising appeal: emotional vs rational) between-subjects design. In total, 84 MBA students were randomly assigned to each of …

Persistent link: https://www.econbiz.de/10014724323