Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Year of publication: |
2022
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---|---|
Authors: | Lin, Yu-Tse |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 11/12, p. 1218-1244
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Subject: | Advertising appeal | message framing | reference group | surplus food | sustainable consumption behaviours | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Werbung | Advertising |
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