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Emerging and deliberate product innovation strategies in SMEs : results from a longitudinal study
Leitner, Karl-Heinz - In: International journal of entrepreneurship and … 20 (2016) 1/2, pp. 80-98
Persistent link: https://www.econbiz.de/10011550089
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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Shift from product innovation strategy to marketing innovation strategy to add value to the firm
Bouhelal, Fatima; Adouka, Lakhdar - In: Management dynamics in the knowledge economy 10 (2022) 2/36, pp. 167-178
Persistent link: https://www.econbiz.de/10013275341
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Uncovering the role of competitor orientation and emotional capability in enhancing innovation performance
Arias-Pérez, José; Alegre Martín, Joaquín; Villar, … - In: International journal of organizational analysis 31 (2023) 5, pp. 1304-1315
Persistent link: https://www.econbiz.de/10014431985
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Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
Vierula, Markku - 2024
BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY -- COMMUNICATION -- PART III FOOD FOR THOUGHT -- INNOVATION …
Persistent link: https://www.econbiz.de/10015070356
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Service Tyre and Tube Division : strategic capabilities for business growth
Chatha, Kamran A. - In: Asian journal of management cases 16 (2019) 1, pp. 51-75
Persistent link: https://www.econbiz.de/10012008017
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Strategy formation in the innovation and market domain: emergent or deliberate?
Leitner, Karl-Heinz - In: Journal of Strategy and Management 7 (2014) 4, pp. 354-375
in relation to market development and product innovation. Design/methodology/approach – The paper is based on an … empirical study of 91 Austrian SMEs which covers a time period of ten years. Strategy formation was captured by an analysis of … question by investigating the role of different information sources for the formation of market and product innovation …
Persistent link: https://www.econbiz.de/10014906753
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Empirical correlation between enterprise technology strategy and enterprise function strategy
He, Feng - In: International journal of innovation & sustainable … 18 (2024) 5/6, pp. 611-628
Persistent link: https://www.econbiz.de/10015065196