Taghizadeh, Seyedeh Khadijeh; Jayaraman, Krishnaswamy; … - In: Journal of Business & Industrial Marketing 31 (2016) 1, pp. 24-35
Purpose – The purpose of this paper is to validate scale measurements of dialogue, access, risk assessment and transparency (DART) constructs, as the process of value-co-creation, and then understand its effect on innovation strategy. Further, the paper explores the influence of innovation...