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Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - 2010
Persistent link: https://www.econbiz.de/10008798158
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Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
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Getting ahead of the joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10009160950
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The acuity of vice : attitude ambivalence improves visual sensitivity to increasing portion sizes
Cornil, Yann; Ordabayeva, Nailya; Kaiser, Ulrike; … - 2013
Persistent link: https://www.econbiz.de/10010236029
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Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 48-62
Persistent link: https://www.econbiz.de/10010383378
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The acuity of vice : attitude ambivalence improves visual sensitivity to increasing portion sizes
Cornil, Yann; Ordabayeva, Nailya; Kaiser, Ulrike; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 177-187
Persistent link: https://www.econbiz.de/10010366304
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The accuracy of less : natural bounds explain why quantity decreases are estimated more accurately than quantity increases
Chandon, Pierre; Ordabayeva, Nailya - 2016
Persistent link: https://www.econbiz.de/10011687289
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Drivers, consequences, and remedies of biased size perceptions in marketing
Ordabayeva, Nailya; Chandon, Pierre - In: The Routledge companion to consumer behavior, (pp. 65-81). 2020
Persistent link: https://www.econbiz.de/10012316112
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La prospective de styles de vie et son application dans le marketing public
Askegaard, Søren - 1991
Persistent link: https://www.econbiz.de/10000827841
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Consumer culture theory : neo-liberalism’s "useful idiots"?
Askegaard, Søren - In: Marketing theory 14 (2014) 4, pp. 507-511
Persistent link: https://www.econbiz.de/10011347708