To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different...

Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer product are the main and most influential...

Ecological Citizenship is a potentially ethic-based motivation for changing behaviour towards more sustainable lifestyles. It describes citizenship as activity taken in the private as well as public sphere, and with regard to a common humanity transcending the boundaries of nation states. This...

Sustainable consumption (SC) and sustainable lifestyles have become prominent areas of environmental discourse and decision-making in recent years, and have been adopted as policy objectives by international agencies, national governments, local authorities, NGOs and citizen's action groups. The...

This paper proposes a formulation of consumer sovereignty, for use in normative economics, which does not presuppose individuals' preferences to be coherent. The fundamental intuition, that opportunity and responsibility have moral value, is formalised as a responsibility criterion for assessing...

Given the evidence against the unitary model of the household, there is a need to understand the predictions of alternative household models within the context of valuation. This paper derives the relationship between household and individual willingness to pay (WTP) for the non-cooperative...

Using administrative panel data from Norway, we investigate the development of household labor income, financial wealth and asset holdings over a nine-year period surrounding job loss. Consistent with a simple theoretical model, the data show precautionary saving and a shift toward safer assets...

This paper investigates the influence of the political regime on the relative importance of conspicuous consumption. We use the separation of Germany into the communist GDR and the democratic FRG and its reunification in 1990 as a natural experiment. Relying on household data that are...