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Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung - In: Journal of marketing communications 19 (2013) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
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Developing a process of concept generation for new product-service systems : a QFD and TRIZ-based approach
Kim, Sojung; Yoon, Byungun - In: Service business 6 (2012) 3, pp. 323-348
Persistent link: https://www.econbiz.de/10009613990
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Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives
Kim, Sojung; Choi, Sejung Marina - In: Journal of business ethics : JOBE 153 (2018) 2, pp. 447-463
Persistent link: https://www.econbiz.de/10011952124
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Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung; Choi, Sejung Marina - In: International journal of internet marketing and … 7 (2012) 3, pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
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Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung; Eastin, Matthew S. - In: Journal of internet commerce 10 (2011) 1/4, pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
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Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun; Kim, Sojung - In: Journal of promotion management : JPM 20 (2014) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung; Choi, Sejung Marina - In: Journal of internet commerce 11 (2012) 1/4, pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842
Persistent link: https://www.econbiz.de/10012260278