Narrow search
Showing 1 - 10 of 490,409
Cover Image
Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian; Grünewald, Thomas - In: Strategische Kommunikationsplanung, (pp. 103-114). 2008
Persistent link: https://www.econbiz.de/10003645042
Cover Image
HR-PR : mit Geschichten und Fakten für die Arbeitgebermarke punkten
Böcker, Manfred - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 136-147). 2009
Persistent link: https://www.econbiz.de/10003851290
Cover Image
The dual opening to brand heritage in family businesses
Blombeck, Anna; Brunninge, Olof - In: Corporate communications : an international journal 18 (2013) 3, pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Cover Image
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Cover Image
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Cover Image
Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Cover Image
Linking corporate social responsibility with reputation and brand of the firm
He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...
Persistent link: https://www.econbiz.de/10012035518
Cover Image
Employer branding as a strategic corporate reputation management tool
Potgieter, Adele; Doubelle, Marianne - In: African journal of business and economic research : AJBER 13 (2018) 1, pp. 135-155
Persistent link: https://www.econbiz.de/10011904977
Cover Image
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Cover Image
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393
Persistent link: https://www.econbiz.de/10014318231