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This article seeks to contribute to our understanding of farm restructuring in transition by asking for driving forces behind organizational change in agriculture. It focuses on the stakeholders' trade-off between internal transaction costs vs. switching costs. The article, then, introduces...
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und Problemstellung -- Bedeutung von Wechselkosten -- Zielsetzung und Gang der Untersuchung -- Begriffliche Grundlagen -- Beziehungsmarketing -- Kundenbindung als Zielgröße des Beziehungsmarketings -- Theoretische und konzeptionelle Grundlagen -- Verhaltens Wissenschaftliche Fundierung der...
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Bedeutung und Charakteristika von Geschäftsbeziehungen -- Theoretische Erklärungsansätze für Bindungen in Geschäftsbeziehungen -- Spezifitätsbedingte Bindungen in Geschäftsbeziehungen -- Wechselkosten-Modell zur Erklärung von Bindungen in Geschäftsbeziehungen -- Vertrauens- und...
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This essay provides an elementary, unified introduction to the impacts of transaction, search and switching costs on resource allocation in competitive markets. The emphasis is on incorporating these phenomena into models of price-taking behavior, rather than the more usual treatments with...
Persistent link: https://www.econbiz.de/10008529296
A firm may allow customers to learn the value of its product prior to buying it. This increases their willingness to pay, even though it also leads some not to buy. That strategy may also be used as a competitive tool to increase its product's attractiveness. This paper examines competition...
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The popularity of cloud-assisted database-driven cognitive radio network (CRN) has increased significantly due to three main reasons; reduced sensing uncertainties (caused by the use of spectrum scanning and sensing techniques), FCC mandated use of a database for storing and utilizing idle...
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