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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals

McGowan, Miriam; Hassan, Louise; Shiu, Edward - In: European journal of marketing 56 (2022) 3, pp. 817-839

Persistent link: https://www.econbiz.de/10013173449

Customer-customer interactions (CCIs) at conferences : an identity approach

Wei, Wei; Lu, Ying; Miao, Li; Cai, Liping A.; Wang, Chen-ya - In: Tourism management : research, policies, practice 59 (2017), pp. 154-170

Persistent link: https://www.econbiz.de/10011642671

From slum tourism to smiley selfies : the role of social identity strength in the consumption of morally ambiguous experiences

Schuckmann, Julia von; Barros, Lucia S. G.; Dias, Rodrigo S. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 192-210

Persistent link: https://www.econbiz.de/10011858561

Your gift, but my attitude : gift-givers’ aversion to attitude-inconsistent gifts

Givi, Julian; Mu, Yumei - In: European journal of marketing 56 (2022) 5, pp. 1488-1511

Persistent link: https://www.econbiz.de/10013350973

How different are real and hypothetical decisions? : overestimation, contrast and assimilation in social interaction

Vlaev, Ivo - In: Journal of economic psychology : research in economic … 33 (2012) 5, pp. 963-972

Persistent link: https://www.econbiz.de/10009658875

Social influences towards conformism in economic experiments

Heap, Shaun Hargreaves - 2014

This paper reviews some of the economic experimental evidence on conformism. There is nothing to match the early psychology experiments where subjects were often swayed by the behaviour of others to an extraordinary degree, but there is plenty of evidence of conformism. This seems built-in to...

Persistent link: https://www.econbiz.de/10010230894