Gender and family entrepreneurship : an overview / Vanessa Ratten, Veland Ramadani, Leo-Paul Dana and Robert Hisrich -- Culturally endorsed leadership styles and entrepreneurial behaviors of women / Saurav Pathak and Etayankara Muralidharan -- Moving beyond the barriers : examining the impact of...

Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7....

Bob Hisrich's vast experience and knowledge of entrepreneurship has enabled a thorough application of entrepreneurial principles to government organisations. Here, he explains the key principles which underpin his theory of 'governpreneurship'

Importance of entrepreneurship in economic development / Howard H. Stevenson and William A. Sahlman -- Role of entrepreneurship in economic development / Donald L. Sexton -- Building indigenous companies / Raymond W. Smilor -- Entrepreneurship and intrapreneurship / Robert D. Hisrich -- The role...