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challenges and trends related to digital entrepreneurship to an audience of managers and scholars. Moreover, this volume aims to … will consider different perspectives, from information systems, technology management and innovation research to strategy … used by established businesses to have a strategic overview of what is digital entrepreneurship through the lens of …
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A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business...
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. Gallen. Prof. Dr. Dietmar Grichnik ist Ordinarius für Entrepreneurship, Prof. Dr. Oliver Gassmann für Technologie- und …
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