In order to understand better the organizational sources of continuous innovation, this paper provides an in-depth analysis of Oticon A-S, a leading company in the hearing-aid industry, which showed an impressive ability to develop new products in the nineties. Findings highlight that dynamic...

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...